Great write-up, Shalaka! More organisations need to adopt a gender neutral approach in their branding and communications. It's not that difficult if you think about it. A little bit of rewiring is all that is needed. The times are indeed changing. :)
Recently, ESPNCricinfo changed the term 'batsman' to 'batter' in all its communications. And 'Man of the Match' has been changed to 'Player of the Match'. Of course, it is to be inclusive of women's cricket, a welcome move according to me.
Great write-up, Shalaka! More organisations need to adopt a gender neutral approach in their branding and communications. It's not that difficult if you think about it. A little bit of rewiring is all that is needed. The times are indeed changing. :)
Thank you so much for sharing your thoughts. :)
Great write-up Shalaka.
Recently, ESPNCricinfo changed the term 'batsman' to 'batter' in all its communications. And 'Man of the Match' has been changed to 'Player of the Match'. Of course, it is to be inclusive of women's cricket, a welcome move according to me.
Thanks! It is the need of the hour :)