The times, they are a-changing. Brands, lives, perspectives, habits, consumer behaviour and hence, advertising techniques too. The generation is becoming open and accepting of gender fluidity. More and more millennials are stepping up to support, appreciate and embrace the LGBTQ communities. 🏳️🌈
Great write-up, Shalaka! More organisations need to adopt a gender neutral approach in their branding and communications. It's not that difficult if you think about it. A little bit of rewiring is all that is needed. The times are indeed changing. :)
Recently, ESPNCricinfo changed the term 'batsman' to 'batter' in all its communications. And 'Man of the Match' has been changed to 'Player of the Match'. Of course, it is to be inclusive of women's cricket, a welcome move according to me.
A Beginner's Guide to Gender-Neutral Communications
Great write-up, Shalaka! More organisations need to adopt a gender neutral approach in their branding and communications. It's not that difficult if you think about it. A little bit of rewiring is all that is needed. The times are indeed changing. :)
Great write-up Shalaka.
Recently, ESPNCricinfo changed the term 'batsman' to 'batter' in all its communications. And 'Man of the Match' has been changed to 'Player of the Match'. Of course, it is to be inclusive of women's cricket, a welcome move according to me.